One of the great advantages of digital marketing is the potential to create a more automated income stream.
This frees up time for you to pursue the things you love and enables you to scale your business, as your earnings are no longer directly tied to the number of hours you work.
Sounds pretty good, right?
However, successfully automating your income requires a strategic approach. You need to use the right tools and strategies and even undergo a mindset shift. But don’t worry; the initial investment of time and effort will pay huge dividends.
Whether it’s hiring low-cost staff or utilising easily replicable systems, we are going to show you all the different ways you can automate your income as a digital marketing consultant.
When Is the Right Time to Start Automating Your Business?
As a digital marketer, you go through various stages of growth. The initial stage is all about developing high-income skills and steadily building a roster of paying clients.
We recommend to our students that they initially aim to onboard ten clients, charging each around $1,000 and $2,000 per month for their services. This means, in total, they will be earning around $10,000 to $20,000 per month.
However, after experiencing an amazing period of growth to reach this level, what tends to happen at this point is that growth starts to flatline.
Why does it stall? Because they are devoting 100% of their efforts to fulfilling these clients and simply don’t have any more time to onboard additional ones.
This is the perfect time to start thinking about automation.
Automation, at this point, is about looking at the results you’ve created, the skills you’ve mastered, the baggage you’ve accumulated, and figuring out what new actions you need to take to move forward to the next stage of massive growth.
There will be certain things you will just have to let go of, but there will also be many parts of your business you can systemise, enhance, and delegate to others.
In other words, you need to ditch some and automate the rest.
We call this the art and science of doing less while enabling yourself to achieve more. You will repeat this strategic process for growth multiple times throughout your entrepreneurial journey.
But how exactly can you automate? Let’s take a look.
Ways to Create a More Automated Income
Once you’ve hit that point where you’re at 100% capacity, it’s time to start automating so you can unlock the next level of growth (or simply regain your time to engage in your passions).
Here are 3 ways you can do it:
Delegate Tasks to Staff
Let’s say you’re generating $10k per month from your current clients. You have a firm grasp of what marketing strategies are working well and how to execute them.
So, what you do is create simple-to-follow, step-by-step documentation and instructions that you can provide to low-cost staff so they can handle the work for you.
There might be certain things you cannot systemise and delegate this way, so you will need to decide whether it’s essential you continue to do them yourself or if it’s better to let them go.
However, if you’re using our replicable ‘copy & paste’ systems, you’ll be able to offload a considerable amount to your staff.
You’ll find that delegating and refining your business this way can lead to huge time savings and greater productivity.
For example, you might hire three staff members, costing around $3,000 per month in total, but by doing this, you can reduce your daily working hours to four or fewer while still maintaining $7,000 of your $10,000 monthly profits.
Leverage Tools and Platforms
Another thing you’ll want to do at this stage is look at the tools and platforms available out there that can help you automate different processes.
If you’re running email or social media marketing campaigns, you can use tools like Mailchimp and Hootsuite to automate posts, emails, and analytics.
Regarding paid advertising on platforms like Facebook, YouTube, or Google Ads, tools like WordStream can offer additional layers of automation and analytics, making managing campaigns across multiple platforms easier.
Artificial Intelligence (AI) is also advancing at a breathtaking pace and can be utilised for time savings in copywriting, data analysis, video ad voice-overs, graphic design, and more.
Set up Performance-Based Contracts
The final way to create a more automated income is to set up and land more performance-based contracts.
Whether you’re creating a landing page, an email chain, or paid ads, the quality of your work directly influences how many leads or sales are generated for your client.
That’s why many clients are willing to set up performance-based contracts to entice the best digital marketers to work with them. Collaborating with the right marketer could mean the difference between generating $100,000 or $1,000,000 in additional sales.
The beauty of performance-based contracts is that you continue to cash checks long after the work is completed.
A client may use the same landing page or digital ads for several months, especially if they are proving effective, with you making bank every time a new lead or sale comes through.
Unlock the Blueprint for Generating Automated Income
The quickest way to start generating a more automated income is to follow in the footsteps of those already doing it.
That’s why we set up The Digital Marketing School. Our goal is to help 10,000 new digital marketers regain their personal power and achieve true freedom by guiding them through the different phases of growth and automation.
Our digital marketing courses provide a blueprint for acquiring high-income skills, utilising them to generate a healthy income, and then leveraging automation to reclaim your time and elevate yourself to the next level of massive wealth creation.
If you’re serious about creating a more automated income stream through marketing, our 4 Week Sprint is the best place to start.