Do you dream that you could work from home and have a whole new stream of income?
Working from home has grown in popularity over recent years because of both Covid restrictions and the advances in technology such as Zoom and online meetings.
Despite the initial concerns and doubts of how a remote workforce would function, the benefits far outweighed the drawbacks. Working from home meant that the stress of a daily commute was eliminated. Rather than have a negative impact on work output, productivity actually increased and employees enjoyed an improved work-life balance.
There were also savings for both employees who no longer needed to travel and for employers on reduced costs.
The increased productivity was the most surprising and rewarding results of working from home. Without the distractions of commuting and working within a busy office environment, employees are able to focus on their work at a time that suits their schedule. This flexibility means someone is able to get more done in less time.
Another advantage in working from home is how it allows employees to create a personalised work environment that is comfortable, tailored to their specific needs and individual taste. This can include choosing where their desk or workstation is positioned or to the chair they use. As with any role, an increase in job satisfaction and engagement, leads to higher levels of productivity.
The idea of how important a work-life balance is has been discussed for decades. The need to commute to and from work can be a major source of stress and inconvenience.
By eliminating the need to commute, working from home reduces that stress and improves the overall well-being of employees.
Saving that time is added to the saving of money on transportation costs with the bonus that employers save money on office expenses.
Though working from home can lead to increased productivity, improved work-life balance and cost savings it also brings the potential for mental health isolation and the stress of increased self-discipline. These issues can be mitigated with good communication and planning.
Most people found that the advantages of working from home outweighed the disadvantages. If you are looking for a role that makes the most of those benefits, there are more opportunities than ever before.
You can enjoy the skills of breathing life into online platforms by providing engaging communications between brands and their customers or target audience.
As a digital marketing professional, you can be providing marketing services, creating a connection between brands and customers in the online and digital sphere.
There are a whole host of channels that are now available to digital marketers working from home. Some of the most common are search engines, social media platforms, online websites, email and content marketing, and pay-per-click (PPC) advertising.
As these venues are online, their digital marketing can be easily performed from the comfort of your home, especially when you are a skilled specialist.
Here is a quick grab of the most popular opportunities for remote marketing roles.
Social Media Specialist
Social media specialists are typically in charge of managing their clients’ customer engagement, brand image, and fostering audience interaction, communication and awareness.
If you’re all about TikTok, Instagram, Facebook, Twitter or maybe even Linkedin, then this is the role for you.
If you follow this path, you’ll have to know and have a thorough understanding of each platform your clients use for engagement.
In order to become an effective social media specialist, it’s crucial to understand the varying personalities of audiences found across the different platforms and how best to promote alignment between the brand and the audience.
Then you’ll also need to know how to appropriately generate content that appeals to the target market at the right time and receive engagement in response.
Once you gain more experience, further growth opportunities arise where you can be promoted from a specialist to a social media manager.
The online and remote marketing nature of this role allows you many opportunities to offer your services across different brands and companies with all the ongoing work that follows.
A content specialist or manager is directly responsible for creating content for a brand. This can include copywriting, producing imagery and graphics, and even videography.
Content created can be published across a variety of digital channels, including email, social media, website pages and more. A good content specialist knows how best to bring alignment between the audience’s interests and brand goals, which increases engagement.
Consequently, this content helps convert visitors into audiences and then, ideally into loyal customers.
Communication and writing skills are paramount to achieving success as a content specialist, as liaison is often required between various departments within a company and the various stakeholders.
Having an eye for graphics or design is also helpful to ensure that content is not only interesting but also as aesthetically pleasing as possible.
The content specialist role offers many opportunities for you to work from home. With the responsibilities of this role, it’s important to keep in mind that communicating appropriately is even more critical than if you were working in-house because everyone needs to be on the same page.
Digital Marketing Specialist
You can learn empowering skills at a digital marketing school depending on the quality of the course and the expertise of your trainers.
Becoming a digital marketing specialist means covering a lot of ground and you must be equipped with a range of skills and abilities. Traditional tasks can include planning, executing and analysing campaigns across various online channels. Reviewing results and making the necessary adjustments are additional responsibilities.
It’s quite common for a digital marketing specialist to work from home due to the nature of the role and the number of teams they’re expected to coordinate with.
Because of the range of responsibilities involved, a traditional communications marketer would be trained and qualified in a broad understanding of social media, website automation and optimisation, campaigns and digital channels.
They would also be taught that they needed to be equipped to provide appropriate management and monitoring of these channels and results.
If you’re thinking of becoming an online marketer or co-ordinator, you’ll need to be prepared to expertly handle campaigns and promotions for various projects, and to implement appropriate strategies to align the broader organisation.
Despite the typical flexibility and the remote nature offered with communication and marketing roles, it’s crucial to ensure that you can handle stress and work in a fast-paced environment and generate observable results.
As a new digital marketer, you can have the advantage of having the ability to transform a business or brand by increasing awareness, understanding, communication and engagement with your target market and audience.
The great news is that you don’t need to go through all the longwinded work and stress of needing to study a full Bachelor degree course to become an effective digital marketing professional.
Wouldn’t it be a wonderful and empowering thing to be able to learn digital marketing and be able to work from home and pursue your own goals?
The Digital Marketing School was created to benefit and help anyone who wants to improve their business, grow their marketing skills and specialise in a new domain.
We aim to lead, assist and guide, no matter what stage you’re at.
Start your exciting digital marketing journey today by downloading our free guide.
Be the best, with the best, at The Digital Marketing School.